Syco is a record label founded by Simon Cowell, it’s parent company is Sony Music Entertainment. It holds the exclusive right to sign the winner of any of the TV talent show competitions winners produced by Syco TV such as Britain's Got Talent and The X Factor. It’s two most successful artists are Leona Lewis who won The X Factor and Susan Boyle who was runner up on Britain's Got Talent. Syco has received success in the UK market, producing 22 UK number 1 singles since 2004, as well as having success in the international market with artists such as Leona Lewis and Susan Boyle, who have managed to crack the American market, which is notoriously difficult to crack. Syco has signed contestants from the reality shows such as Olly Murs, One Direction, Alexandra Burke, Rebecca Ferguson, Leona Lewis, Matt Cardle, Cher Lloyd and Jai McDowall. However Syco do not only sign artists from the reality shows. In 2010 producer/singer-songwriter Labrinth became the first artist to sign to Syco without coming from a reality show in six years.
However, although Syco has found much success with there artists it has also been criticised for bad choices. It has been particularly criticised for Leona Lewis’ second album not reaching the same success of her first album, some claimed that singles were chosen poorly and that releasing singles six months apart hindered the success of the album. It is also claimed by some fans similar poor choices are the reason Alexandra Burke has not found international success.
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