Ed Sherran Lego House Music Video Analysis

The song genre is indie, and the music video matches this.

The music video is based on the fact that the artist Ed Sheeran once said he looked like Ronald Weasly a character from the Harry Potter films played by Rupert Gint. Ed Sheeran and Rupert Grint met by chance and he was asked to appear in one of Ed Sheeran's music videos.

The genre is indie-pop, because of the pop hooks used in the song and indie feel to the song has as well as the paler colours used in the video which makes it look less glamourous and similar to real life(realism).

The song is amplified through the music video. It is expected that the song would be about a couple, however the music video changes this to the love a fan has for an idol. Towards the end of the song as the fan's behaviour becomes more angry and mad this contradicts with the slow melodic feel of the song.

Video uses a ange of static shots and shots that feel more shaky.
The Music video cuts to the beat and the pace builds once it is revealed that Rupert Grint is playing a crazy fan who is obsessed with Ed Sheeran rather than portraying Ed Sheeran himself, as we are mislead to believe. This is most likely to dramatise the reveal and to emphasise his mad state of mind.

The record company uses Rupert Grint's star power as a world famous movie star to sell the song through the music video. This draw of film star power is likely to gain the video many more viewings, as Ed Sheeran has only just recently managed to become well-known.
Other than pictures in the fans house, the artist Ed Sheeran himself is not seen until the very end of the video for a few seconds. Instead he is portrayed through Rupert Grint's character throughout the first half of the video as we are led to believe that he is.

Ed Sheeran's is also shown very little in both his previous videos. In the 'A-Team' Ed is only shown during when he buys a copy of the Big Issue and talks to the homeless girl who is the star of the video and is only seen in flashes in 'You Need Me I Don't Need You' between shots of a man using signing the lyrics. 

The idea of looking is used in this video when Rupert Grints character looks into the mirror. In this video it is used to represent his characters confusion and feeling of anomie. 

The video is mostly narrative but is also shows Rupert Grints character miming the song throughout.